Snapchat Spotlight Monetization: 2025

Eligibility & Strategy Guide (What Creators Need to Know)

If you're a creator using Snapchat and wondering how to start earning money from your content, you're not alone. With its growing ad revenue system, Snapchat Spotlight is becoming one of the most underrated income streams for digital creators.

But… eligibility isn’t as simple as just going viral — especially after the 2025 update.

I’m breaking down the latest Spotlight monetization criteria, and what you can start doing now to get closer to an invite.

🔍 Who Is Eligible to Monetize Snapchat Spotlight in 2025?

To receive a monetization invite, Snapchat looks for specific signals over a 28-day period.

You must hit at least one of these milestones:

• ✅ 50,000 followers

• ✅ 10 million total Snap views

• ✅ 1 million Spotlight views

• ✅ 12,000 hours of total watch time

But that's not all — even if you hit those, Snapchat expects creators to:

• Post at least 25 times per month to Spotlight or Saved Stories

• Be active across 10 different days within that 28-day window

• Have a public profile (this is non-negotiable)

📌 If you’re consistently posting and gaining traction — even without massive numbers — you’re already on the right track.