How to Make Money on Snapchat:
A Complete Guide to Earning Through Spotlight, Stories, Shows, and More
Azra Jalal


Snapchat is no longer just a platform for sharing moments with friends; it's a powerful tool for creators to earn money. Whether you're new to Snapchat or an experienced user looking to maximize your earnings, this guide will walk you through everything you need to know about making money on Snapchat.
1. Getting Started with Snapchat Spotlight
Snapchat Spotlight is one of the easiest ways for creators to earn money on the platform. Spotlight is essentially Snapchat’s answer to TikTok and Instagram Reels—a space where short-form videos can go viral and reach millions of users.
How Does Spotlight Work?
Spotlight highlights user-generated content in a dedicated feed. The more engaging your content, the better the chance it will be pushed to a larger audience. Snapchat pays creators based on the performance of their videos, including factors like views, engagement, and duration of views.
Tips to Succeed on Spotlight:
Content Strategy: Create short, engaging, and visually appealing videos. Funny, chaotic, and trend-driven content tends to perform well.
Timing: Post during peak hours for maximum visibility. For Spotlight, the best times are typically:
Morning: 8 AM - 11 AM
Afternoon: 2 PM - 5 PM
Evening: 8 PM - 11 PM
Algorithm Insights: Snapchat's algorithm favors content that keeps users watching. Make sure your videos have a hook within the first 1-2 seconds to retain attention.
Monetization Criteria:
Snapchat pays out creators based on engagement metrics. You can earn anywhere from hundreds to thousands of dollars per video if it gains significant traction. Remember, consistency is key—post regularly to increase your chances of being featured.
2. Earning Money from Snapchat Stories
Snapchat Stories are another way to monetize your account. Unlike Spotlight, stories allow you to share moments that last 24 hours with your followers. But how do you turn stories into a money-making opportunity?
Monetization via Stories:
To monetize stories, you'll need a public profile. Here are the key elements:
Public Profile: Ensure your profile is public to attract followers and engagement.
Brand Collaborations: As your following grows, brands may reach out to collaborate on story content. Sponsored stories can bring in steady income.
Snapchat Ad Revenue: Snapchat also offers ad revenue sharing for creators with a large following. By posting engaging stories regularly, you can earn a share of the ad revenue from the platform.
Best Practices for Stories:
Frequency: Post at least 20 stories daily to keep your followers engaged.
Timing: Best times to post stories are:
Morning: 7 AM - 10 AM
Afternoon: 1 PM - 3 PM
Evening: 7 PM - 10 PM
Content Ideas: Share behind-the-scenes moments, Q&A sessions, and daily updates that resonate with your audience. Interactive content, such as polls and questions, can increase engagement.
The Essential Requirements for Stories:
To qualify for monetization on Snapchat Stories, creators must meet specific requirements that ensure their content reaches a broad and engaged audience. Here are the minimum thresholds needed:
• 50,000 followers
• 25 million views
• 12,000 watch hours
• 20 stories
Achieving these milestones enables creators to leverage Snapchat’s platform for revenue generation, tapping into the millions of dollars Snapchat distributes daily to top-performing content creators. By consistently producing engaging and high-quality content, it’s possible to meet these benchmarks and unlock monetization opportunities on Snapchat.
3. Snapchat Shows: The Next Big Thing
Snapchat Shows are a fantastic way to build a dedicated audience and earn money. Shows are more like episodes—longer than Spotlight videos but still snackable content designed for mobile consumption.
How to Get Started with Snapchat Shows:
Pitch Your Show: To create a show, you’ll need to pitch your concept to Snapchat. If approved, your show will appear in the Discover section, which is seen by millions of users daily.
Consistent Episodes: Aim to release episodes on a regular schedule (weekly or bi-weekly) to build anticipation and loyalty.
Content Strategy: Shows can be anything from tutorials to entertainment or even reality-style content. The key is to create something that keeps people coming back for more.
Monetization through Shows:
Snapchat shares ad revenue with creators of popular shows. The more views and engagement your show receives, the more money you can make. If you can build a substantial following, shows can become a significant income stream.
4. Lens Studio: Creating Lenses and Earning Through the Creator Program
Snapchat lenses are one of the platform's most unique features, allowing users to overlay fun and interactive effects on their selfies and videos. If you have a knack for creativity, Snapchat's Lens Studio offers another lucrative avenue for earning money.
How the Lens Creator Program Works:
Create and Submit Lenses: Use Lens Studio to design augmented reality (AR) lenses. Snapchat users love using lenses, and popular lenses can go viral.
Monetization: Snapchat compensates lens creators based on the usage and popularity of their lenses. The more your lens is used, the more money you can make. Snapchat also runs special campaigns and promotions where top lens creators can earn additional rewards.
Tips for Successful Lenses:
Stay on Trend: Create lenses that align with current trends, holidays, or events.
Make it Fun: Lenses that are playful, humorous, or visually captivating tend to perform the best.
Promote Your Lens: Share your lens on your stories, Spotlight, and other social media platforms to increase visibility.
5. The Crystals Tab and Hyperwallet: Managing Your Earnings
Once you've started making money on Snapchat, you’ll need to understand how to manage your earnings. This is where the Crystals tab and Hyperwallet come in.
Crystals Tab:
The Crystals tab shows your earnings from Snapchat Spotlight. Crystals are essentially points that convert into cash. The more crystals you earn, the higher your payout.
Tracking Earnings: Regularly monitor your Crystals tab to track your earnings.
Conversion Rate: Crystals are converted to USD based on Snapchat’s current conversion rate.
Hyperwallet Setup:
Hyperwallet is the platform Snapchat uses to distribute payments to creators.
Setting Up: After hitting certain earnings thresholds, you'll be prompted to set up a Hyperwallet account. This will allow you to receive payments directly to your bank account.
High-Charged Services: If you're struggling with setting up Hyperwallet or filling out your Crystals tab, expert services can help streamline this process and ensure you receive your payouts smoothly.
6. Final Tips for Success on Snapchat
Consistency: Post consistently across Spotlight, stories, and shows to increase visibility and engagement.
Engagement: Respond to comments, shout out your followers, and engage with your audience to build loyalty.
Cross-Promote: Leverage other social media platforms to promote your Snapchat content and grow your audience.
Stay Updated: Keep an eye on Snapchat’s latest features and trends to stay ahead of the curve and capitalize on new opportunities.
Conclusion: Your Path to Earning on Snapchat
Snapchat offers numerous opportunities to make money, whether through Spotlight, stories, shows, or lens creation. The key to success is consistency, creativity, and understanding the platform's unique features. By utilizing the tips and strategies outlined in this guide, you can start earning money on Snapchat and build a sustainable income.
So, what are you waiting for? Dive into Snapchat’s world of opportunity and start monetizing your creativity today!
Connect me on snapchat
© 2024. All rights reserved.